Arsenal close in on having for the first time a sleeve sponsor in order to bridge the extraordinary revenue gap between themselves and their other title challengers who have been consistently performing better then us both on and off the field.
According to Chris Wheatley of Goal.com, Arsenal are reportedly close to securing a sleeve sponsorship deal worth £10m-a-year. Previously having been unable to negotiate further apparel sponsorship deals, Arsenal had lagged way behind their rivals in terms of commercial deals with United having a separate training sponsorship while City, Chelsea and Liverpool both have additional sleeve sponsorship deals bringing them in extra revenue along with their yearly kit sponsor.
However the recently signed contract extension with Emirates have provided Arsenal the opportunity to negotiate a separate sleeve sponsor deal providing them the added freedom to increase their revenue possibilities.
Arsenal’s present deal with Emirates after the extension has been running since 2006 and is worth over more than £200m and will see the Emirates name appear on the shirts and kits until the 2023/24 season, while the the stadium branding will remain the same until 2028.
While that is presently competitive with the likes of what United and City earn from their contracts it still speculative as to how long that will remain so given how the market can seemingly change in almost a single season and with others clubs having their renewals soon enough.
For now no names have been revealed as to who could possible be the sleeve sponsor but the report from Goal mentions it as being an unnamed Subscription Video on Demand (SVOD) service but speculations are ripe that it could be Amazon.com who have also been previously touted as one of the potential partners for this venture along with Netflix or sky.
Given that we have been vehemently trying to up our commercial side of the business with as many as 26 sponsorship deals presently being on the books with the club, this bit of business will be equally pleasing to the board and the club. With the additional revenue reportedly offered being the best in the market along with that of City and ahead of the £8 million deal that Chelsea have, the Arsenal heirarchy and the boss with definitely be pleased with the added income of a sleeve sponsor and the standards being set.
Arsenal are presently also actively looking for a new shirt supplier with Adidas tipped as favorites to succeed Puma as our kit our manufacturer. Further decision on this will be made in the coming weeks but Arsenals fans have quite rapturously reacted to having Adidas made Arsenal kits in the future and we hope the package being offered by them will also be quite gleefully greeted by the board.
All in all this recent piece of news about the first ever sleeve sponsor will surely go down quite well with our fans if it means us having additional income to spend significantly similar to how our rivals even Liverpool along with City, Chelsea and United have been spending in recent years.