You are here
Home > Arsenal > All about Kroenke, The Invisible Man at the Heart of Arsenal

All about Kroenke, The Invisible Man at the Heart of Arsenal

Arsenal Kroenke

Stan Kroenke is the grey man in the room , the man who everyone recognises but no one knows. On the surface, he’s an entrepreneur and sports fan, a man who wants success for the clubs in his portfolio but in reality, he is a man who loves the colour of money and someone who will always take out more than he ever puts in.

[spacer height=”30px”]

When Kroenke took over the NFL outfit “The Rams” he soon realised that there wasn’t much glamour in keeping them in St Louis. Ignoring the devoted fan base , he upped the whole operation and moved it to LA , where the sun always shines and excess abounds.

[spacer height=”30px”]

This relocation wasn’t for the benefit of the team , it was to increase the profile of the brand and to allow greater financial opportunities. In a nutshell , it made Kroenke more money.

[spacer height=”30px”]

Kroenke
Image Obtained via: AP Photo/Billy Hurst, File

[spacer height=”30px”]

That move alone , says much about Arsenal’s majority share holder and highlights his views that sport is an opportunity to make a healthy return on an investment because it has so many revenue streams.

[spacer height=”30px”]

Arsenal fans should be acutely aware that only Uzbekistan billionaire Alisher Usmanov , is all that stands between money man Stan to prevent him from becoming the unopposed owner of this historic club.

[spacer height=”30px”]

Would that be a bad thing ? I suspect it would , on the evidence of what you’ve just read , who’s to say that Arsenal couldn’t be relocated to the MLS for instance.

[spacer height=”30px”]

ALSO READ: WHY ARTETA AND HENRY ARE SIMPLY TOO BIG A RISK TO CONSIDER REPLACING WENGER

[spacer height=”30px”]

How legal that idea would be and how realistic is subject for discussion but the point is that Kroenke can do whatever he wishes should the Russian part company from the north London club and that is a major concern.

[spacer height=”30px”]

How long before Arsenal’s traditional red and white strip is covered with the names of multiple sponsors and resembles a formula one drivers race suit or he decides to change the name of the club to something more American like ‘The Arsenal hell cats’ or ‘ The Arsenal Panthers’ , yes , it makes the stomach turn like the drum of a washing machine but it is something that one would expect from the money orientated popcorn king of the NFL.

[spacer height=”30px”]

Kroenke
Image Obtained via Yahoo Sports

[spacer height=”30px”]

He would of course be aided and abetted by his chief henchman, Ivan Gazidis , the dark lord the premier league who would sell off his gran if he thought it was part of a sound financial strategy and that he wouldn’t face some form of prosecution.

[spacer height=”30px”]

Former Arsenal player Ray Parlour ( The Romford Pele ) told TalkSport:

[spacer height=”30px”]

[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]

“Kroenke is not a football fan. He has not been brought up to enjoy football.”

[spacer height=”30px”]

“He’s more into American football and has his franchises in America. He is at Arsenal for one reason – to make money.”

[spacer height=”30px”]

“Not being in the Champions League will affect them because they’re losing out on so much revenue, but whether that’s going to change anything…”

[spacer height=”30px”]

“As long as the balance sheets are looking good, I don’t think he’s too worried about what happens [on the pitch].”

[/perfectpullquote]

[spacer height=”30px”]

James Benge of The Standard in 2016 revealed the American owners approach to his English acquisition when he said:

[spacer height=”30px”]

‘Kroenke noted that fans in the Premier League were willing to travel similar, if not greater distances to watch their team. The 68-year-old noted that such remarkable displays of customer loyalty ensured that plenty of revenue could be generated, with Arsenal already charging the most in Europe for their premium season tickets.’

[spacer height=”30px”]

He quotes Kroenke in full business mode:

[spacer height=”30px”]

[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]

“What did I learn specifically [from England]? You learn very quickly what that brand means,”

[spacer height=”30px”]

“We have a gentleman who comes to Arsenal games, he flies his helicopter from South Africa, Cape Town to London quite often. It’s just an example of what a brand can mean, and what we can do in sports.”

[/perfectpullquote]

[spacer height=”30px”]

You will notice that the American hardly refers to Arsenal as a team or club , preferring to use the word brand , which says it all.

[spacer height=”30px”]

[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]

“We’re all working on that and that’s the big opportunity. Michael Jordan showed it – you can get paid a whole lot more if you can extend your brand. Manchester United showed it. They established benchmarks that people had thought heretofore unattainable, but their brand extension made people want to pay for it.”

[/perfectpullquote]

[spacer height=”30px”]

Brand or club , Arsenal actually need an owner with genuine passion. Say what you like about Roman Abramovich but he is a Chelsea fan that wants to win regardless of what it costs.

[spacer height=”30px”]

Kroenke is the opposite , a bean counter that has a financial interest in a commodity but he is not adverse to the ‘brand’ reimbursing him for his time. Sir Chips Keswick did his best to justify a £3m payment that was made to money man Stan for his “strategic and advisory services”

[spacer height=”30px”]

For a man with no experience of the premiership and one that has his paws on a prized assent, Kroenke is on a nice little earner for doing very little.

[spacer height=”30px”]


The Long Shadow
Anti Kroenke , anti Gazidis but always a gooner. Still wishes he could watch from the stands at the Highbury library.
https://arsedevils.com

One thought on “All about Kroenke, The Invisible Man at the Heart of Arsenal

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Top