The introduction of a new Arsenal kit was something of an event years ago but these days, by the time you’ve got to the front of the sports shop to buy the latest incarnation of the Arsenal shirt, you have to rejoin the queue to buy the next kit.
Arsenal, it seems, knows how to make a buck out of their supporters even if they are reluctant as a club to spend any of the proceeds. The new kits, I must admit, lack imagination and aren’t exactly groundbreaking designs. For example, the best kit to come out of the Adidas/Arsenal partnership is the recycled classic, the bruised banana but the others are all much of a muchness.
The marble Arsenal kit reminds me of a Barrett Homes’ kitchen while the blue one is reminiscent of my old school P.E kit. With prices ranging between £60 and £100, keeping on trend is becoming a special occasion purchase like Christmas or a Birthday.
I’m not even sure that the club will resist the temptation to throw out another kit before the campaign is over but that wouldn’t be so bad if they had a team that was performing or the club looked serious about competing at the highest level. If they fail to improve the side during the January transfer window, it will appear to be a blatant type of ‘screw you’ marketing ploy to rinse the supporters of more cash.
I’ve got a wardrobe full of shirts and ones that I dearly love, going back to the classic red and white Arsenal home kit and Yellow and Blue FA Cup-winning kit of 1971. Then there’s the 02 yellow and blue away kit, the Gold and the Red current, anything with JVC on it, and of course, the Bruised Banana.
So I’m slightly less inclined to buy the latest crop of insipid nonsense when I have a collection of classics that boost my credibility with my fans. Note to the Kroenke’s, don’t take the fans for granted and spend some money!