ALSO READ : Why Lacazette and Aubameyang are both sidelined for the Europa League posing a huge DilemmaMeanwhile there is also another significant development in the our commercial revenue making department with the news that Arsenal are set to significantly revamp their jersey for the 2019/2020 season by including a sleeve sponsor for the first time ever in their history. In an attempt to compete with the likes of Manchester United, Chelsea and Manchester City off the field if not on the field, the club will look to emulate the deals secured by their counterparts in an attempt to bridge the gap with them commercially atleast. Arsenal’s big financial challenge is to bridge the commercial annual gaps to the two Manchester clubs that have been calculated at more than £100 million. Sleeve sponsorship is generating around £8m for Chelsea and Manchester City and Arsenal have a huge opportunity in trying to bridge that revenue gap with both their t-shirt sponsorship with Puma and stadium and shirt sponsorship with Emirates coming to a close at the end of next season. While both the deals are not expected to be market changing the least the club could hope for is something similar to what is being offered to Manchester United and Chelsea. Chelsea, by comparison, now have a £60m Nike deal while Manchester United lead the field with their £75m Adidas contract. Both the clubs have an enormous world wide popularity and fan base which has been a factor in the deals being secured by them and that is exactly what Arsenal will look to capitalize on when negotiating new deals with potential sponsors. At this stage the only way in which Arsenal can compete with their rivals is by beating them first off the field and then look to use that on the field. That bald inept sloth-like CEO of ours is presently the highest paid CEO in the entire Premier League and we wonder what it is that he is paid to do. The entire club is virtually run by the Boss unlike all other clubs in the league and you would think that the least he could do would be to do his job in running the commercial side of things. It is only now that the entire hierarchy is realizing how far back commercially and out of competition we are from the rest of the top 4 competitors when we are unable to compete with them on the field. This has quite clearly resulted in that massive clearout in the summer that we witnessed and the recent few new commercial deals that the club has struck this season. It makes you wonder why it only took a season without champions league and another potential one to realize that we have fallen behind and really need to get the big bucks from somewhere if not from the owners.